His automotive career began directly out of college at Performance Toyota in Baton Rouge LA. In four short years, Carlos went from Baton Rouge's Rookie Automotive Salesperson of the year to Sales and Finance Manager at Louisiana's number one Toyota dealer, Lakeside Toyota.
Over the course of 25 years, Carlos gained valuable experience climbing the ranks of various automotive organizations in Louisiana. From his stint at Don Bohn Ford in Harvey, LA to his turn as General Manager of both Toyota of Slidell and Northshore Toyota, Carlos developed a proven track record of success as a hands-on, full-time dealer operator. Carlos' Toyota dealerships won numerous awards such as Charter Dealer for Signature Certification, Market Share Leader for GST in both cars & truck sales several years running, multiple President's Awards, Pinnacle Awards, and TMS Corporate Sales & Service Excellence recognition.
As the son of a Cuban refugee, Carlos learned by example that hard work and persistence are rewarded. After spending a majority of his life toiling in the car business, he has finally fulfilled a long-term goal of owning his own Toyota Dealership. In March 2012, Toyota opened its newest franchise located in Bastrop, Texas with Carlos Liriano as Dealer Principal.
Carlos and his family (wife Laurie and four children Christy, Carmen, Scott and Michael) moved to the Historic District in the City of Bastrop weeks before the fires. They have integrated themselves in the Lost Pines community and are involved in numerous community activities. The Liriano's experiences are deeply inspired by Bastrop's commitment to the environment its "green" initiatives, and its devotion to Historic preservation. It was this inspiration that led Carlos to understand that a cookie cutter building did not belong in Bastrop County, but rather a facility that embodied the community's core values had the potential to touch thousands of lives. As a result, Lost Pines Toyota became Central Texas' first green eco-friendly dealership committed to being on the forefront of the Green Initiative in the Central Texas Region and is revolutionizing the way car dealerships do business.
So Carlos Liriano gives the people of the Bastrop area a reflection of what he's come to know and love about his home in Central Texas. Not just that; he also champions his family's and team's continuing commitment to Bastrop County and its surrounding communities. Carlos promises to be a beacon of leadership and progress for a long time to come.
Carlos Liriano is proof that "All Roads Truly L-E-E-D to Lost Pines Toyota"