Carlos Liriano is a true example that the American Dream is alive and well. Born in Cuba, Carlos and his parents immigrated to America and made a home in New Orleans, Louisiana when he was nine years old.
Over the course of 30 years, Carlos gained valuable experience climbing the ranks of various automotive organizations in Louisiana and Texas. With the experience of opening both Toyota of Slidell and Northshore Toyota as General Manager, he consistently led teams to leadership in market share with innovative techniques and proven procedures. This experience has been exemplified by being recognized for Market Share Leadership in both car & truck sales by Gulf States Toyota. In addition, his tenure with Toyota has led to numerous President’s Awards, Pinnacle Awards and recognition by Toyota Motor Sales for Sales & Service Excellence. This success and leadership continues with the establishment of Lost Pines Toyota in Bastrop, Texas where he is the Dealer Principal.
Inspired by Bastrop’s commitment to the environment, its green initiatives and devotion to historic preservation; Carlos came to understand that a cookie-cutter building did not belong in Bastrop County. As a result, he commissioned a facility that honored the town’s historic atmosphere and embodied the community’s core values. This facility became Central Texas’ first Gold LEED certified dealership, one of just a few dozen dealerships across the country at that time. These accomplishments were recognized in Bluebonnet Electric Cooperative’s member publication in the form of being named and featured as “The Green Dealer”.
With his wife, Laurie, and their four children, Carlos joined the community of Bastrop weeks before the devastating Labor Day fires of 2011. Feeling the heartache of his new hometown, he and his family integrated themselves into the tight-knit community quicker and more deeply than they could have expected. This led them to develop and promote numerous outreach activities and causes including: Gumbo Friday and Laurie’s Play for Pink (a breast cancer awareness fundraiser). This community-first mindset has been illustrated by contributions to both the Automotive News magazine and the Texas Automotive Dealer’s Association publication.
Carlos has learned by example, as a Cuban refugee, that hard work and persistence are rewarded. These ideals extend past his professional life. Beginning in the early 90’s Carlos was a founding member of the Gulf Coast International Hispanic Chamber of Commerce and led a lobbying effort to change voter registration applications in Louisiana to better reflect minority communities. Since achieving his long-term goal of owning a Toyota dealership, Carlos continues to spend a significant portion of his time and energy advocating for and promoting opportunities for fellow minorities and immigrants pursuing the American Dream.
2019 Best of Bastrop Car Dealership
2018 TIME Dealer of the Year Nominee
2017 NAMAD Diversity Advocacy Award
2012-2017 Best of Bastrop County Car Dealership
2015 & 2016 Outstanding support to the Texas Military Department Best Warrior Competition
2015 Bastrop Chamber of Commerce Point of Light
2015 NAMAD Innovation Award
2014 & 2015 Toyota President’s Award
2014 -2015 Community Partner of the Year – Bastrop ISD
2014 Keep Texas Beautiful Business / Industry-Innovation 2nd place Gold LEED Facility Award 2013
2013 Congressional Recognition – Chamber Emerging Business of the Year
Texas Governor / Texas Workforce Commission State of Texas Small Business Award
Toyota Lexus Minority Owners Dealership Association – Board of Directors
Texas Automobile Dealers Association
National Automobile Dealers Association
National Association of Minority Automobile Dealers